In their own words: How different people respond to coronavirus guidance

Content originally from Office for National Statistics

Washing hands, covering faces and keeping two metres apart (“hands, face, space”) became a way of life during the coronavirus pandemic. And during lockdowns, so did keeping away from friends and loved ones.

In a study, the Office for National Statistics (ONS) sought to understand what influences people to follow the guidance or not, and how this differs between social backgrounds – students, young people, ethnic minorities, parents with dependent children, high income workers and low-income workers. We commissioned IFF Research to interview 180 people between 23 December 2020 and 22 January 2021, 90 of whom also kept diaries.

On the whole, people’s compliance was high but there were some factors that led to some participants not complying, which we explore below. From fear of the virus and a desire to protect the vulnerable, to concerns about their mental health and confusion about what they should and should not do, several factors influenced how people followed the guidance. The challenge is also reflected in data from the Opinions and Lifestyle Survey (OPN) from 7 to 31 January 2021.

Read the full article here